Raising Awareness

The Calgary PMA contributes funds to the Canadian Produce Marketing Association (CPMA) based in Ottawa, Ontario.  A not-for-profit organization that represents companies that are active in the marketing of fresh fruits and fresh vegetables in Canada from the farm gate to the dinner plate. We support and promote their campaign for the awareness of healthy eating through their Half Your Plate initiative and the Freggie™ Children’s Program, the youth component of the Half your Plate program.

Working locally, the Calgary PMA also raises awareness of fruits and vegetables in the community. Supporting; charitable events, fundraisers and schools with their healthy eating initiatives.  By providing fundraising opportunities, support and marketing materials, in an effort to encourage consumption of fresh fruits and vegetables for overall better health.


The Calgary PMA promotes the Free in school Freggie Program developed by the National Canadian Produce Marketing Association, to Schools in Calgary, and Alberta to assist teachers with healthy eating initiatives.  The Calgary PMA is looking to support with local schools in promoting Fruits and Vegetables to the students, and school community.  With a great monthly newsletter promoting different fruits and vegetables every month, along with access to our Fun Fast Food Posters and appearances by our mascot FREGGIE, we want to assist you in inspiring your students to have fruits and vegetables on their plates with every meal. Contact us for further information on how your school can register to become a Friend of the Calgary PMA.


In an effort to promote fruits and vegetables and the related health benefits, the Calgary Produce Marketing Association in collaboration with our members is proud to offer Fresh Fundraising Options.

Working together our Association can help you raise funds for your; school, group or team by offering everyday items to your community at a great cost, providing value to both your organization and the community. Our quality produce fundraisers are available year round and with the assistance of our members we will find you the best products to sell each season.  Unlike other fundraisers Produce is great for all your needs; fresh eating, cooking and baking, with the added benefit of being full of vitamins and nutrients.

We can also tailor fruit and vegetable fundraisers to meet your needs. Click Here for more information!

Girl at Fresh Produce Market


 Developed by members of the Calgary PMA to help local schools promote and encourage students to eat fruits and vegetables as a part of their recess snacks and lunches, as a part of their healthy eating initiatives.  Schools do not have to be a part of the Freggie Program to apply.

The Calgary PMA is a resource for fundraising, Mascot Freggie visits and other materials to help inspire the school community with healthy eating initiatives.  We look forward to working with your school in your efforts towards your healthy eating initiatives in any way we can.

This Application is for Calgary and area schools you can complete the application Online or Download the application and submit it via email to info@calgarypma.ca   Please submit your application in by May 31st.


We want to show you how easy it is to incorporate fruits and veggies into every meal. From filling grab ‘n go items to healthier dinners, you are just one step away! Half Your Plate will provide you with the tips, tricks, and recipes – all you have to do is cook! We’ll also give you smart shopping tips, holiday tips, back to school lunch tips, and more! Curious about a fruit or vegetable? Ask us! We’ll give you the top ten ways to cook it. Wondering how to get creative in the kitchen? Check out our recipes or ask us for a suggestion! We’re here to help Canadians find easy, budget-friendly ways to fill half of their plate with fruits and veggies at every meal and snack.  More HERE

Our Regional Partners


Our Regional Partners


Our Regional Partners