Calgary Produce Marketing Association

The Calgary Produce Marketing Association is a volunteer board of directors and professionals across the produce industry, representing the prairie provinces: Alberta, Saskatchewan, and Manitoba. We support our members through the membership program, enabling the interchange of information with other businesses in the produce industry. The board was first established in 1974 as the Calgary Fruit Wholesalers and brought together to help promote the increased consumption of fresh produce. In 1991, the group became incorporated and changed its name to the Calgary Produce Marketing Association.

The Calgary PMA encompasses membered companies from across Canada and the United States who do business in the prairie provinces. Our membership continues to grow with a variety of produce industry related companies including growers, distributors, wholesalers, retailers, food service, transportation, warehousing, packaging and suppliers.

OUR MISSION

We inspire the community to have fresh fruits and vegetables on their plates with every meal. We enhance the marketing of produce and produce-related items while acting as responsible advocates for our members in the community.

We support our members by enabling the interchange of information with other businesses in the produce industry.

Raising Awareness

The Calgary PMA contributes funds to the Canadian Produce Marketing Association (CPMA) based in Ottawa, Ontario. The CPMA is a not-for-profit organization that represents companies that are active in the marketing of fresh fruits and fresh vegetables in Canada from the farm gate to the dinner plate. We support and promote their campaign for the awareness of healthy eating through their Half Your Plate initiative and the Freggie™ Children’s Program, the youth component of the Half your Plate program.

Working locally, the Calgary PMA also raises awareness of fruits and vegetables in the community, supporting charitable events, fundraisers and schools with their healthy eating initiatives. We provide fundraising opportunities, support and marketing materials in an effort to encourage consumption of fresh fruits and vegetables for overall better health.

Charitable Partners

In an effort to make an impact in the community, we have partnered with the Alberta Children’s Hospital Foundation and the Community Kitchen Program of Calgary for over 2 decades. To date, we’ve raised over $900,000 for the Alberta Children’s Hospital and over $200,000 to other charities including the Community Kitchen Program of Calgary.

Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization that represents companies that are active in the marketing of fresh fruits and fresh vegetables in Canada from the farm gate to the dinner plate. CPMA’s vision is to enable and lead the produce industry by enhancing the market and facilitating trade of fresh fruits and vegetables for its members.

CPMA’s Produce Talks podcast offers an opportunity to hear about the latest research, trends, innovations in food science and other topics to help provide insights into an ever changing industry.

Our Regional Partners: